by Yonatan Kagansky | Jun 30, 2022 | Uncategorized
US gun control as an example Want to change someone’s mind? You need to understand their narrative first. Ideally, you should understand it BETTER THAN THEY DO. If you just want to pitch them your narrative — you have no chance to persuade anyone. Let’s use the...
by Yonatan Kagansky | May 16, 2022 | Uncategorized
Practical template included Here you are, somewhere new. Maybe it’s a job interview, maybe it’s a potential client, maybe it’s your idol or maybe it’s a date. All eyes are on you. It’s your time to shine. Are you feeling a bit anxious already? It’s okay, you tell...
by Yonatan Kagansky | Jan 17, 2022 | Uncategorized
The (almost over)simplified perspective for decision-makers “I have to say, I don’t get it,” admitted a CFO friend of mine. “We just finished a huge branding process six months ago; wasn’t that Employer Branding?” My friend is in good company, as many executives have...
by Yonatan Kagansky | Jun 2, 2020 | Uncategorized
“We are struggling a bit with the optimization of our marketing activity,” said the CEO of a three-year-old startup that had just raised almost $10M in funding. His marketing manager and self-described growth hacker was nodding in confirmation from behind his...
by Yonatan Kagansky | Apr 18, 2020 | Uncategorized
A Startup Model for Corporate Innovation Imagine a new, disruptive product idea is presented to acorporate executive. Let’s assume that this is a perfect idea which, ifexecuted correctly, will make a lot of money for the company. And let’s alsoassume that it’s a...
by Yonatan Kagansky | Mar 4, 2020 | Uncategorized
The restroom story The founder of a startup bumps into an important investor inside a restroom at a large event. A classic elevator pitch situation with a slightly-less-classic odor. The founder desperately wants this investor — a well-known persona in this field. The...
![Branding vs. Employer Branding vs. Employee Branding [at least one is totally unnecessary]](https://thekagansky.com/wp-content/uploads/2023/09/1_BJ3kec61doavxahBRg1Vmg-1080x675.webp)
