by Yonatan Kagansky | Jul 7, 2019 | Uncategorized
How to utilize the power of stories without actual storytelling The hype around storytelling in the last few years has felt a bit like a tsunami, especially in the tech scene. Being in the epicenter of this storm, I watched as my strategic-storytelling practices...
by Yonatan Kagansky | Jun 7, 2019 | Uncategorized
Why you need a Product Story, and how to craft it ***The goal of this article is to help product managers and designers to gain a new tool that can help them craft winning products*** I like to call it the biggest discovery in psychology since Sigmund Freud’s...
by Yonatan Kagansky | May 16, 2019 | Uncategorized
Or how successful startups told an appealing Product Story without actually saying anything ***The goal of this article is to help product managers and product designers to gain a better understanding of their mission and goals through a new prism — Product Story***...
by Yonatan Kagansky | Dec 13, 2018 | Uncategorized
Are you compromising? You should! The first time I heard the words in the title was just after pitching a large client with a new marketing strategy. Immediately I knew that we lost the bid — it was a checkmate in one sentence. One amazing sentence. The man on the...
by Yonatan Kagansky | Nov 14, 2018 | Uncategorized
[nope, no game theory fun-facts here] Are you a rational person? If you had asked me this question during my late teens to late twenties, I would have proudly said … yes! There is a good chance I would have also started raving about how stupid people are and how 95...
by Yonatan Kagansky | Feb 5, 2018 | Uncategorized
What really stands behind the most influential marketing model of our times. If you’ve been involved in launching or relaunching a product in the last eight years, you’ve probably received a link to this video of Simon Sinek and his Golden Circle. This talk...
