by Yonatan Kagansky | Nov 7, 2024 | Marketing, Politics, Storytelling, Strategic Narratives
In politics and marketing, big narratives set the stage, but small stories make them resonate. Without relatable moments, big ideas can feel distant, and abstract. This election offered perfect examples of small stories that energized major narratives, transforming...
by Yonatan Kagansky | Sep 17, 2024 | Advertising, Creative, Marketing
If your created exciting innovation, invest in exciting design, or no one will buy it! If your company provides deep insights, provide deep insights in your marketing, or no one will buy it! If you create fun products, make fun ads, or no one will buy it! If you...
by Yonatan Kagansky | Aug 20, 2024 | Uncategorized
Consider the following scenario: Large meeting room full of super experienced executives. One of them stands up and declares support for a certain strategy. I have a strong gut feeling it’s the right way to go. And sits down… It’s easy to see such an executive...
by Yonatan Kagansky | Jul 7, 2024 | Uncategorized
We live in an era of constant noise. Ads and marketing proposals yell at us from all fronts. Look at me! Choose me! At this age, the riskiest thing a brand can do is to be on the safe side. Especially if it’s a small, challenger brand. Big companies losing...
by Yonatan Kagansky | Jun 24, 2024 | Uncategorized
Before we start, I cannot stress it enough: if you run a strategic process – do one-on-one interviews! I used to lead workshops – these are nice. I used to lead round-table discussions – these can be valuable. I used to insist on research – it’s great (only if...
