by Yonatan Kagansky | Jul 7, 2024 | Uncategorized
We live in an era of constant noise. Ads and marketing proposals yell at us from all fronts. Look at me! Choose me! At this age, the riskiest thing a brand can do is to be on the safe side. Especially if it’s a small, challenger brand. Big companies losing...
by Yonatan Kagansky | Jun 24, 2024 | Uncategorized
Before we start, I cannot stress it enough: if you run a strategic process – do one-on-one interviews! I used to lead workshops – these are nice. I used to lead round-table discussions – these can be valuable. I used to insist on research – it’s great (only if...
