by Yonatan Kagansky | Sep 17, 2024 | Advertising, Creative, Marketing
If your created exciting innovation, invest in exciting design, or no one will buy it! If your company provides deep insights, provide deep insights in your marketing, or no one will buy it! If you create fun products, make fun ads, or no one will buy it! If you...
by Yonatan Kagansky | Jul 7, 2024 | Uncategorized
We live in an era of constant noise. Ads and marketing proposals yell at us from all fronts. Look at me! Choose me! At this age, the riskiest thing a brand can do is to be on the safe side. Especially if it’s a small, challenger brand. Big companies losing...