by Yonatan Kagansky | Aug 20, 2024 | Uncategorized
Consider the following scenario: Large meeting room full of super experienced executives. One of them stands up and declares support for a certain strategy. I have a strong gut feeling it’s the right way to go. And sits down… It’s easy to see such an executive...
by Yonatan Kagansky | Jul 7, 2024 | Uncategorized
We live in an era of constant noise. Ads and marketing proposals yell at us from all fronts. Look at me! Choose me! At this age, the riskiest thing a brand can do is to be on the safe side. Especially if it’s a small, challenger brand. Big companies losing...
by Yonatan Kagansky | Jun 24, 2024 | Uncategorized
Before we start, I cannot stress it enough: if you run a strategic process – do one-on-one interviews! I used to lead workshops – these are nice. I used to lead round-table discussions – these can be valuable. I used to insist on research – it’s great (only if...
by Yonatan Kagansky | Sep 12, 2023 | Uncategorized
“Let’s get the best minds of our organization in one room and won’t leave it till we have a new [something] strategy”, they say. Here’s why this perspective is naive. I spent the first half of my career in large international advertising agencies. Many of our...
by Yonatan Kagansky | Aug 23, 2023 | Uncategorized
* Based on a talk given to mentors at Google Developers Student Clubs on July 2023 Why listen to me: – Mentored hundreds of startup founders and some executives as well. – Participated in many international programs [Google for Startups...
