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by Yonatan Kagansky | Jan 17, 2022 | Uncategorized
The (almost over)simplified perspective for decision-makers “I have to say, I don’t get it,” admitted a CFO friend of mine. “We just finished a huge branding process six months ago; wasn’t that Employer Branding?” My friend is in good company, as many executives have...
by Yonatan Kagansky | Jun 2, 2020 | Uncategorized
“We are struggling a bit with the optimization of our marketing activity,” said the CEO of a three-year-old startup that had just raised almost $10M in funding. His marketing manager and self-described growth hacker was nodding in confirmation from behind his...
by Yonatan Kagansky | Apr 18, 2020 | Uncategorized
A Startup Model for Corporate Innovation Imagine a new, disruptive product idea is presented to acorporate executive. Let’s assume that this is a perfect idea which, ifexecuted correctly, will make a lot of money for the company. And let’s alsoassume that it’s a...
by Yonatan Kagansky | Mar 4, 2020 | Uncategorized
The restroom story The founder of a startup bumps into an important investor inside a restroom at a large event. A classic elevator pitch situation with a slightly-less-classic odor. The founder desperately wants this investor — a well-known persona in this field. The...
by Yonatan Kagansky | Jul 7, 2019 | Uncategorized
How to utilize the power of stories without actual storytelling The hype around storytelling in the last few years has felt a bit like a tsunami, especially in the tech scene. Being in the epicenter of this storm, I watched as my strategic-storytelling practices...
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