What’s your story, anyway!?

Indifferent investors? Apathetic customers? Let’s commit to 10 hours of intense work and solve this challenge already!

Contact Us Schedule a meeting with Yonatan

So you need to make some adjustments to your pitch. Maybe a deck for investors. Maybe a website for customers…

Ideally, you’d hire some external professional to do it for you, but it’s a startup, and you cannot afford long processes that cost tons of money.

You’ve probably tried consultants as well, but they don’t invest enough time to understand your vision and challenges. Their advice is partial at best, and misleading at worst.

No solution seems to fit your needs… Until now.

After a decade of working with startup founders,
I built this 10-hour process just for you.
So free up 2 two-hour slots for the workshop, bring your favorite partners in crime and let’s develop the narrative(s) you need.

Strategic Narrative Craftsmanship Workshop – Content

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Stage 1

HomeWork

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You’ll send me materials about your customers and your market, and I’ll do my homework.

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Stage 2

First meeting

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We’ll meet, and I will lead a spree of discussions on customers, value proposition, product, market state, competition, market reaction and other key areas.

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We’ll go through best practices, my methodology, and through some intuitive directions.

Stage 3

Homework for both of us

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I’ll send you to find and analyze data that justifies a possible narrative.

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I will work on crafting alternative narratives.

Stage 4

Second meeting and beyond

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We’ll finalize the narrative and create a draft for your investor/customer deck, website, or whatever. You’ll be able to finalize it yourself (and I’ll be available for questions and fine-tuning) or we’ll find a format to continue working together.

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Total length: 10-12 hours

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The workshop includes a pre-session preparation call, workshop personalization, and post-session guidance

Meet Yonatan
the Kagansky behind Kagansky:

Crafting Strategic Narratives for more than 15 years. Crossed the 10k hours mark long ago. Worked with more than 150 companies and startups from all over the world. Mastered numerous markets, from women’s hygiene products and retail to blockchain and financial services. Mentored an additional 200+ startups under the Google for Startups program. Won the EMEA mentor award for 2023 (!) at Google Connect I/O.

What else?

Big consumer psychology geek

Spent 8 years in advertising agencies (that’s about 56 in dog years)

Killed my ego

Transformed from semi-misanthrope to people lover

Had an agency and closed it to focus on creative work and teaching

Allergic to BS

Google Launchpad program, Kiev, Ukraine.

Storytelling workshop, Nazarbayev University, Astana, Kazakhstan

Blockchain Academy, Microsoft, Tel Aviv

Facilitating a panel of mayors, Google Campus, Tel Aviv

Google Launchpad program,
Warsaw, Poland.

Samsung Next event Rabin Center, Tel Aviv

PMI annual event, Israel

Google for Startups annual event, Madrid, Spain

Winning EMEA mentor of the year award, Google I/O, Amsterdam

Testimonials

I highly recommend the storytelling workshop I attended recently. My team and I gained a number of practical tools to enhance our storytelling skills as a result of this enriching experience. As the workshop facilitator, Yonatan delivered engaging content and created an interactive learning environment. We learned how storytelling can be applied effectively to various

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What’s your story, anyway!?