What’s your story anyway!?

Solve your most pressing internal or external communication challenges in just a few hours of work, and gain tools for a lifetime!

Contact Us Schedule a meeting with Yonatan
So, you find yourself needing to promote the value of your team’s work. To the boss, to other departments, to clients… But you didn’t sign up for this. You’re not in sales or marketing – Thank goodness. Still, there seems to be no way around it.

The thing is, sales and marketing teams have communication strategists and storytellers to help them craft these stories. You don’t. That is, until now.

Free up 4 hours, bring your favorite partners in crime (optional), and let’s develop the narrative(s) you need.

Strategic Narrative Craftsmanship Workshop – Content

Turning You into a Believer

(intro talk and alignment)

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Our brain on stories – Some cool research examples comparing the impact of various communication techniques.
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Understanding which part of a narrative influences the release of hormones needed for persuasion and engagement.
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A comparison between different approaches.

Key Tools and Frameworks

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Effective narrative structures.
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The importance of conflict and types of conflict.
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Who should be the hero of your story?

Crafting Your Strategic Story

(50% of the workshop)

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Understanding the underlying psychological motivations of your main target persona(s) and their role within the narrative.
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Exploring plausible narratives and anticipating the objections they may provoke.
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Developing and fine-tuning the strategic story for positioning your team/department
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Length: 4-4.5 hours
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The workshop includes a pre-session preparation call, workshop personalization, and post-session guidance

Meet Yonatan
the Kagansky behind Kagansky:

Crafting Strategic Narratives for more than 15 years. Crossed the 10k hours mark long ago. Worked with more than 150 companies and startups from all over the world. Mastered numerous markets, from women’s hygiene products and retail to blockchain and financial services. Mentored an additional 200+ startups under the Google for Startups program. Won the EMEA mentor award for 2023 (!) at Google Connect I/O.

What else?

Big consumer psychology geek

Spent 8 years in advertising agencies (that’s about 56 in dog years)
Killed my ego
Transformed from semi-misanthrope to people lover
Had an agency and closed it to focus on creative work and teaching
Allergic to BS

Google Launchpad program, Kiev, Ukraine.

Storytelling workshop, Nazarbayev University, Astana, Kazakhstan

Blockchain Academy, Microsoft, Tel Aviv

Facilitating a panel of mayors, Google Campus, Tel Aviv

Google Launchpad program,
Warsaw, Poland.

Samsung Next event Rabin Center, Tel Aviv

PMI annual event, Israel

Google for Startups annual event, Madrid, Spain

Winning EMEA mentor of the year award, Google I/O, Amsterdam

Testimonials

I highly recommend the storytelling workshop I attended recently. My team and I gained a number of practical tools to enhance our storytelling skills as a result of this enriching experience. As the workshop facilitator, Yonatan delivered engaging content and created an interactive learning environment. We learned how storytelling can be applied effectively to various
…

Ben Basat Nurie
Head of Google Cloud Marketing

Through this workshop, I understood how important is it to define very clear the value and to be ready to change it when needed, and how important is it to start watching the clients/customers/consumers working with the product

Google Launchpad participant
Feedback via official online form

Excellent methodology to take you out of your already set plan and analyze anew to dig down, improve and create another

Google Launchpad participant
Feedback via official online form

Working with Yonatan is always a pleasure, Yonatan is simply the perfect partner. From consulting on agenda, making connections, providing feedback and to being hands on during every launchpad bootcamp

Noa Costo
Developer Relations
Program Manager - Google

I’ve made a tons of notes :), so I think every startup should participate such workshop

Google Launchpad participant
Feedback via official online form

Special thanks to Yonathan for his Story telling lecture last Monday. It was eye opening, got me to think differently about what a story is, how to create my own interesting story of my product and how to address it in an appealing way to the people I work with.

Carmen L.
Thank you email from an
entrepreneur - Blockchain Academy

Each time Yonatan comes for a talk, a workshop or a mentoring session I know my teams will get tons of value and ask for more time with him. What more can you ask for (besides more of Yonatan)!?

Yael Rozencwajg
CEO at Blockchain Israel

Today Yonatan has given us a fantastic lecture. I enjoyed every bit of it, and I hope to see more like that one in the future! Lectures like this help thinking out of the box, and looking at things from a different perspective.

Dean O.
Thank you email from an
entrepreneur - Blockchain Academy

It was a real pleasure to work with Yonatan and would like to thank him for providing a 2-day workshop for startups and a guest talk at Nazarbayev University and the effect it had on listeners

Anarbek Utegulov
Director of Business Incubator -
Nazarbayev University

Yonatan is one of the most valuable and amazing mentors. His knowledge, experience and passion helped people and startups around the globe to grow and make their businesses sustainable and successful

Przemek Pardel
Startup Acceleration Programs Lead
Europe - Google
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