Let’s solve this brief already!

Results-oriented story-craft workshop for marketing teams

Contact Us Schedule a meeting with Yonatan
Social media effort isn’t paying off? Ineffective campaign? People don’t understand your brand narrative?
The expectations from your team are huge, but the global brand team doesn’t have the bandwidth to help you out?
No worries!

Free up 4 hours, bring your favorite partners in crime, and let’s develop the narrative(s) you need.

Narrative Craftmanship for Marketing Teams – content

Diving deeper into stories

(intro talk and alignment)

Think you’ve heard everything there is to hear about storytelling? I’ll take you further down this rabbit hole:
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Our Brain on Stories – some cool research examples that compare the impact of various communication techniques
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Which part of a narrative influences the release of hormones needed for persuasion and engagement
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Comparison between different approaches

Key tools and frameworks

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Effective narrative structures in marketing
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The need for conflict and conflict types
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Who’s the hero of your story?

Solving your brief

(50% of the workshop)

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Understanding the underlying psychological motivations of your main target persona(s) and their role within the narrative.
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Plausible narratives and the objections they may provoke
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Developing and fine-tuning your desired narrative: product offering, social media content template, brand narrative, advertising campaign etc.
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Length: 4-4.5 hours
The workshop includes a pre-session preparation call, workshop personalization, and post-session guidance

Meet Yonatan
the Kagansky behind Kagansky:

Crafting Strategic Narratives for more than 15 years. Crossed the 10k hours mark long ago. Worked with more than 150 companies and startups from all over the world. Mastered numerous markets, from women’s hygiene products and retail to blockchain and financial services. Mentored an additional 200+ startups under the Google for Startups program. Won the EMEA mentor award for 2023 (!) at Google Connect I/O.

What else?

Big consumer psychology geek

Spent 8 years in advertising agencies (that’s about 56 in dog years)
Killed my ego
Transformed from semi-misanthrope to people lover
Had an agency and closed it to focus on creative work and teaching
Allergic to BS

Google Launchpad program, Kiev, Ukraine.

Storytelling workshop, Nazarbayev University, Astana, Kazakhstan

Blockchain Academy, Microsoft, Tel Aviv

Facilitating a panel of mayors, Google Campus, Tel Aviv

Google Launchpad program,
Warsaw, Poland.

Samsung Next event Rabin Center, Tel Aviv

PMI annual event, Israel

Google for Startups annual event, Madrid, Spain

Winning EMEA mentor of the year award, Google I/O, Amsterdam

Testimonials

I highly recommend the storytelling workshop I attended recently. My team and I gained a number of practical tools to enhance our storytelling skills as a result of this enriching experience. As the workshop facilitator, Yonatan delivered engaging content and created an interactive learning environment. We learned how storytelling can be applied effectively to various
…

Ben Basat Nurie
Head of Google Cloud Marketing

Through this workshop, I understood how important is it to define very clear the value and to be ready to change it when needed, and how important is it to start watching the clients/customers/consumers working with the product

Google Launchpad participant
Feedback via official online form

Excellent methodology to take you out of your already set plan and analyze anew to dig down, improve and create another

Google Launchpad participant
Feedback via official online form

Working with Yonatan is always a pleasure, Yonatan is simply the perfect partner. From consulting on agenda, making connections, providing feedback and to being hands on during every launchpad bootcamp

Noa Costo
Developer Relations
Program Manager - Google

I’ve made a tons of notes :), so I think every startup should participate such workshop

Google Launchpad participant
Feedback via official online form

Special thanks to Yonathan for his Story telling lecture last Monday. It was eye opening, got me to think differently about what a story is, how to create my own interesting story of my product and how to address it in an appealing way to the people I work with.

Carmen L.
Thank you email from an
entrepreneur - Blockchain Academy

Each time Yonatan comes for a talk, a workshop or a mentoring session I know my teams will get tons of value and ask for more time with him. What more can you ask for (besides more of Yonatan)!?

Yael Rozencwajg
CEO at Blockchain Israel

Today Yonatan has given us a fantastic lecture. I enjoyed every bit of it, and I hope to see more like that one in the future! Lectures like this help thinking out of the box, and looking at things from a different perspective.

Dean O.
Thank you email from an
entrepreneur - Blockchain Academy

It was a real pleasure to work with Yonatan and would like to thank him for providing a 2-day workshop for startups and a guest talk at Nazarbayev University and the effect it had on listeners

Anarbek Utegulov
Director of Business Incubator -
Nazarbayev University

Yonatan is one of the most valuable and amazing mentors. His knowledge, experience and passion helped people and startups around the globe to grow and make their businesses sustainable and successful

Przemek Pardel
Startup Acceleration Programs Lead
Europe - Google

Some of the brands
I had the pleasure to work with

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